Darrell spent the first fifteen years of his career working as a systems engineer in the military aerospace industry, ultimately becoming Chief Engineer responsible for the company’s R&D strategy, where he developed a variety of trend forecasting tools and methods to meaningfully define the unspoken needs of customers 30 to 40 years into the future. He left the company in 1996 to first help set up a high technology company spin-out from Imperial College, London, before entering a programme of systematic innovation research at the University of Bath. He first started using Systematic Innovation in 1992, and by the time he left Rolls-Royce had generated over a dozen patents and patent applications. In 1998 he started teaching systematic innovation methods to both technical and business audiences, and to date has taught over 16,000 people across a broad spectrum of industries and disciplines. He continues actively use and develop the Systematic Innovation methodology, with the help of 30 full-time research staff. With over 800 systematic innovation-related papers and articles to his name, plus the best-selling ‘Hands-On Systematic Innovation’ and TrenDNA books, Darrell is now one of the most widely published authors on the innovation subject in the world. He is CEO of Systematic Innovation Ltd, a UK based innovation company with offices and affiliates in the US, India, Malaysia, Korea, China, Japan, Denmark, Turkey, Australia and Austria. For the last 18 years he has helped many of the world’s top companies to create stronger IP, participating in the creation of over 500 inventions. Projects he has been involved in have resulted in the creation of several billion dollars of new value to clients. He also consults regularly in the IP strategy domain helping companies to secure their medium and long term future. Featured in Who’s Who in the World, Darrell is now recognised as one of the world’s most prolific inventors. He is a Visiting Professor at the Universities of Warwick and Buckingham in the UK, and Taylor’s University in Malaysia. His consulting clients include Samsung, Tata, NHS, Network Rail, Intel, Procter & Gamble, GSK, Hilti, Arçelik, Jaguar Land-Rover, Petronas, GE, Axiata, and a host of Government agencies around the world. His work involves a spectrum of applications from consumer insighting to trend-mapping to strategy development to IP creation to problem solving in both technical and non-technical areas. Averaging around 25 days per month on the road, Darrell has an average velocity of 30mph and an average altitude of around 200feet.